The journey started as you might expect, with ticketing! Our first port of call was to start planning the ticketing for the Castle and Grounds with the aim to expand from there.
Like so many attractions we work with, the key is often to start simple when working with a new provider and then build on the basics. In this case, the most important operational priority was to get the admission tickets up and running, using our tried and tested user interface in order to ensure a nice, smooth customer journey.
Our "Purchase Suggestions" feature was also utilised, generating a pop-up that appears whenever an admission ticket is purchased, offering a guided tour of the castle. It's these little tweaks that make sure the customers get the most options, in the easiest, most user-friendly way.